SOCIAL MEDIA MANAGEMENT

I am Aleksandra

A social media manager & content creator

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SOCIAL MEDIA MANAGEMENT SERVICES

With over four years of experience in social media and content creation, I specialize in working with luxury travel and hospitality brands. 

Throughout this journey, I’ve developed a strong expertise in crafting compelling content and implementing social media strategies that elevate brand visibility and presence.

From the art of design to the captivating realm of content creation, I have refined my skills in branding, design, social media management, content development, and photography. 

SERVICES

Social Media Management

Struggling to maintain an active social presence? Let me handle it for you! I offer comprehensive social media management, from creating engaging posts to scheduling and interacting with your audience, all while maintaining your unique brand voice. Grow your reach and build genuine connections with targeted content that resonates.

User Generated Content Creation

Tap into the power of authentic user-generated content (UGC)! I create effective campaigns that encourage your audience to share their experiences and stories with your brand. I also provide expert editing services to enhance UGC while keeping its genuine, relatable feel. Use UGC to increase brand credibility, trust, and engagement.

Paid Ads

Reach your ideal audience with targeted paid advertising. I design and manage ad campaigns across platforms like Facebook, and Instagram to maximize visibility and conversion. Whether you need brand awareness or direct sales, I'll optimize your ad spend for the best results.

Videography /Photography

I bring your brand’s vision to life through mobile and drone shooting, capturing everything from dynamic ground-level shots to stunning aerial views. Whether it’s a quick mobile shoot or breathtaking drone footage, I ensure your story shines through powerful visuals.

Graphic Design

Strengthen your brand with impactful visual design. I deliver striking graphic solutions that not only grab attention but also effectively convey your brand’s message. From engaging print materials to dynamic digital graphics, I help transform your visual identity into designs that captivate audiences and drive success.

Newsletters

Keep your audience engaged and informed with custom newsletter services. From content creation to design and distribution, I handle everything to ensure your newsletter drives engagement and increases brand loyalty. Build stronger connections with your audience through tailored, impactful email campaigns.

LET'S WORK TOGETHER!

CASES

Starting Point
  • 2,572 followers
  • No visual feed aesthetics
  • No call to action to attract direct bookings
Current Point
non-followers reach per month
+ 0
  • + 215 new engaged followers in 30 days
  • Improved the aesthetic of the feed
  • + 103% increase in hotel's website clicks
AFTER
BEFORE

Drag the middle button to see before and after.

Strategy used
  • Added an attractive CTA to drive direct bookings
Increased the reach by 67% just in 30 days
  • Consisted reels posting using the relevant trends
  • Optimized the BIO highlighting the USP’s and core pillars
Read Full Case Study
Explorar Hotel Koh Samui Case

For a period of two months, I had the honor of collaborating with Explorar Hotel Koh Samui as a social media manager and content creator.
This role involved taking over their socials for complete management and creating engaging content that showcased the essence of the hotel, the destination, and the region's rich culture itself.

During this time, I quickly adapted and deeply immersed myself in the hotel's values and social media goals, which were as follows:

  • Share the pillars and paths
  • Build trust and loyalty
  • Drive direct bookings

I optimized the BIO highlighting the USPs and core pillars, added a CTA to drive direct bookings, and improved the highlight section to showcase the core pillars.

BEFORE:
Before
AFTER:
After

ONE MONTH RESULTS:

Result 1
Result 2

Check out my Highlight Explorar Case featuring reels examples, and final results.

Click Here to Read More

Starting Point
  • 7,676 followers
  • No clear brand identity
  • No posting strategy
Current Point
followers gained organically within 1.5 years through reels and influencer marketing, without the use of paid ads
+ 0
AFTER
BEFORE

Drag the middle button to see before and after.

Strategy used
  • Created a unique brand identity & Optimized profile
Increased the reach by 90% just in 30 days
  • Implemented a consistent schedule for posting reels
  • Posting with the right strategy

  • Increased brand awareness through influencer marketing and collaborations with other relevant brands
More statistics
Stats Results

Here are just some of the statistics results:

 

 

Starting Point
  • 47,800 followers
  • Previous strategy didn't convert followers into customers
Current Point
non-followers reach on a monthly basis with Meta Ads and Reels + constant qualified inquiries from potential guests interested in renting villas
+ 50000
AFTER
BEFORE
Strategy used
  • Meta Ads focused on emphasising the unique selling points and special offers
  • Consisted posting with the right strategy
  • Launched an ambassador's program that helped to increase the brand awareness
  • Collaborations with other relevant brands

PORTFOLIO

RESULTS

Curated SMM profiles
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Client’s locations
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CONTENT CREATION

After several years of managing social media for the hospitality industry, a certain understanding of what the potential customer is looking for has been created.
 

As an ambassador of Luxury World Traveler I had the privilege to work with some of the most luxurious hospitality brands around the world. Some of the examples include Lesante cape – a member of The Leading Hotels of the World, Salty Rides – a luxury motorboat company (as seen in the video below) Centara Reserve, Explorar Hotels & Resorts, and more. This experience gave me an insight into what the ideal content looks like and what type of customers it targets.

Currently available for international collaborations, offering high-quality produced photo and video content, social media coverage, and drone shootings.
 

ABOUT ME

How it all started

I always knew I wanted to travel the world and experience living in different cultures. At the age of 19, I left my home country, Estonia, and started my journey.

The first step was moving to the UK, where I spent 4 years studying International Hospitality Management degree and graduated with BA’s second Class Honours at Bournemouth University  in 2015

Where passion meets a purpose

However, I had always been interested in digital marketing and desired to have a greater impact with my work. The 2020 pandemic year ended up providing me with the right opportunity to make a change and to put my creative talents to use.

I combined my experience in hospitality, passion for marketing and plunged into social media marketing.

Since then..

I had the pleasure of working with big brands like Luxury World Traveler

Currently based in Barcelona, but frequently travelling around. I manage a portfolio of luxury Hospitality & Tourism Brands globally.

STAY CONNECTED!

CONTACTS