SOCIAL MEDIA MANAGEMENT
I am Aleksandra
A social media manager & content creator
SOCIAL MEDIA MANAGEMENT SERVICES
With over five years of experience in social media and content creation, I specialize in working with luxury travel and hospitality brands.
Throughout this journey, I’ve developed a strong expertise in crafting compelling content and implementing social media strategies that elevate brand visibility and presence.
From the art of design to the captivating realm of content creation, I have refined my skills in branding, design, social media management, content development, and photography.
SERVICES
Social Media Management
Struggling to maintain an active social presence? Let me handle it for you! I offer comprehensive social media management, from creating engaging posts to scheduling and interacting with your audience, all while maintaining your unique brand voice. Grow your reach and build genuine connections with targeted content that resonates.
User Generated Content Creation
Tap into the power of authentic user-generated content (UGC)! I create effective campaigns that encourage your audience to share their experiences and stories with your brand. I also provide expert editing services to enhance UGC while keeping its genuine, relatable feel. Use UGC to increase brand credibility, trust, and engagement.
Paid Ads
Reach your ideal audience with targeted paid advertising. I design and manage ad campaigns across platforms like Facebook, and Instagram to maximize visibility and conversion. Whether you need brand awareness or direct sales, I'll optimize your ad spend for the best results.
Videography /Photography
I bring your brand’s vision to life through mobile and drone shooting, capturing everything from dynamic ground-level shots to stunning aerial views. Whether it’s a quick mobile shoot or breathtaking drone footage, I ensure your story shines through powerful visuals.
Graphic Design
Strengthen your brand with impactful visual design. I deliver striking graphic solutions that not only grab attention but also effectively convey your brand’s message. From engaging print materials to dynamic digital graphics, I help transform your visual identity into designs that captivate audiences and drive success.
Newsletters
Keep your audience engaged and informed with custom newsletter services. From content creation to design and distribution, I handle everything to ensure your newsletter drives engagement and increases brand loyalty. Build stronger connections with your audience through tailored, impactful email campaigns.
LET'S WORK TOGETHER!
CASES
Starting Point
- 1,647 followers
- No posting strategy in place
- No visual feed aesthetics, no consistent brand style
Current Point
- Significantly increased reach among non-followers
- Created a cohesive visual identity and brand-aligned aesthetic
- Reached 1.5M+ monthly views across content
AFTER
BEFORE
Drag the middle button to see before and after.
Strategy used
- Developed a comprehensive social media strategy tailored to the brand's voice, audience, and goals
- Consisted reels posting using the relevant trends
- Built an engaging, professional content calendar with a balance of value, storytelling, and promotion
For 6 months, I worked with ON BALI, a newly launched digital travel guide, as their social media manager.
I collaborated closely with the designer to build a consistent visual identity and transformed the feed into a cohesive, recognizable brand.
I led a team of content creators—briefing them, developing viral script ideas, and managing content production—while working directly with the client on strategy.
After just 3 months on Instagram, we began receiving steady paid ad requests from local businesses, which organically evolved into a fully operating media platform in the months that followed.
6 MONTHS RESULTS:
Starting Point
- 7,676 followers
- No clear brand identity
- No posting strategy
Current Point
AFTER
BEFORE
Drag the middle button to see before and after.
Strategy used
- Created a unique brand identity & Optimized profile
Increased the reach by 90% just in 30 days
- Implemented a consistent schedule for posting reels
- Posting with the right strategy
-
Increased brand awareness through influencer marketing and collaborations with other relevant brands
Here are just some of the statistics results:
Starting Point
- 47,800 followers
- Previous strategy didn't convert followers into customers
Current Point
AFTER
BEFORE
Strategy used
- Meta Ads focused on emphasising the unique selling points and special offers
- Consisted posting with the right strategy
- Launched an ambassador's program that helped to increase the brand awareness
- Collaborations with other relevant brands
PORTFOLIO
RESULTS
CONTENT CREATION
As an ambassador of Luxury World Traveler I had the privilege to work with some of the most luxurious hospitality brands around the world. Some of the examples include Lesante cape – a member of The Leading Hotels of the World, Salty Rides – a luxury motorboat company (as seen in the video below) Centara Reserve, Explorar Hotels & Resorts, and more. This experience gave me an insight into what the ideal content looks like and what type of customers it targets.
ABOUT ME
How it all started
I always knew I wanted to travel the world and experience living in different cultures. At the age of 19, I left my home country, Estonia, and started my journey.
The first step was moving to the UK, where I spent 4 years studying International Hospitality Management degree and graduated with BA’s second Class Honours at Bournemouth University in 2015
Where passion meets a purpose
However, I had always been interested in digital marketing and desired to have a greater impact with my work. The 2020 pandemic year ended up providing me with the right opportunity to make a change and to put my creative talents to use.
I combined my experience in hospitality, passion for marketing and plunged into social media marketing.
Since then..
I had the pleasure of working with big brands like Luxury World Traveler
Currently based in Barcelona, but frequently travelling around. I manage a portfolio of luxury Hospitality & Tourism Brands globally.